Food Network rebranded to SBS FOOD in early 2019. We were assigned the task of coming up with a campaign that showcased the fresh new faces of the channel in a new and playful way. My role was in idea conception, motion design and art direction (with A. Hastie). Additionally, I was required to dress up as a carrot on shoot day and have Adam Liaw throw eggs as me. So that was something new.
Produced by L. Parker, Social by C. Vu, Overseen by D. Best, Retouched W. Bazzi