To celebrate Lunar New Year 2020, SBS required a suite of animated and static designs. I designed, directed and delivered in-language artwork centred around the year of the metal rat. The brief was to create a rat that wasn't Mickey Mouse but also wasn't a New York sewer rat. After watching many rat walk cycles on Youtube, this is where I ended up.
Our deliverables included On-Air bumpers, looping social GIFS, EDMs, pull up banners but then also bespoke dog tags and photo booth templates to cater to the Lunar New Year audience.