To celebrate Lunar New Year 2020, SBS required a suite of animated and static designs. I designed, directed and delivered in-language artwork centred around the year of the metal rat. The brief was to create a rat that wasn't Mickey Mouse but also wasn't a New York sewer rat. After watching many rat walk cycles on Youtube, this is where I ended up.
Our deliverables included On-Air bumpers, looping social GIFS, EDMs, pull up banners but then also bespoke dog tags and photo booth templates to cater to the Lunar New Year audience.
Pull up banner and fortune cookies