The Cook Up with Adam Liaw is SBS FOOD's biggest commissioned series.
We were in charge of launching it across on-air, social, out of home and for the first time, TikTok. 

My role involved design directing the promo shoot, concepting and creating motion, social, OOH and digital assets.

On-Air Hero Promo

Instastory: Orange

Instastory: Brussels Sprouts

On-Air Bumper

On-Air Bumper

On-Air Bumper

TikTok Recipe

TikTok Recipe