Food Network rebranded to SBS FOOD and required a launch campaign.
I was involved in the ideation, motion design and art direction of this campaign. Additionally, on the shoot, I somehow ended up in a carrot suits having eggs thrown at me by Adam Liaw for a social asset. That was an experience.
We needed to showcase the fresh faces of the channel in a new and playful way across On-Air TVCs, social, OOH (Roadside, Shopalites and Train Stations) and print.
The above are examples of the dynamic key art across various assets.
An on-air channel bumper I animated for the launch
Marketing reel highlighting the scope of the project